How to rank website better
You are doing SEO and you want to rank your website better you have come to the right place. Hey guys welcome to your website www.learnmore.ooo I am a search engine optimization expert I have been doing this long time and I am going to give you what is the most important things do for SEO in 2018-2019 or in future. If you guys following this most 14 steps then your website rank better also get more traffic .
1.Have a mobile friendly site
Okay so thefirst thing do for SEO about 2019 then previous years is mobile you need to be 100% mobile ready. Responsive design super first website that being an indicator for mobile. And just general make sure your website is 100% ready to go there. So anything that’s on your desktop site need to be live on mobile. You need to have fast page speed. You need to be thinking about how user want to interact with your website on mobile. Because that is gonna be one of the most important thing for 2019.
2. A great user experience
Okay, so my second thing is a great user experience. So now with RankBrain and just a general Google algorithm Google is looking much much more at user experience and how people come to your site Do to stay there? Do you have a good click through rate? Do they like the intent? So make sure that you have heatmaps installed on your website. Make sure you have got Content Analytics. Make sure you are constantly refining you templates and making it better. You are increasing your page views and your time on site and your conversion rates. Google is looking at this date now and it’s really important that you make a really great quality experience for desktop a mobile users on your site.
3. Pump out a ton of content
A ton of high quality long form content that users want to interact .If you can do that you are gonna be in really good shape. Don’t just put bunch of junk out there make sure it’s really good stuff that people want to read and make sure that you are targeting key words specifically in every single post. Ok the next thing is
4. Think about voice search
People are doing more and more voice searches every single day so you want to structure your content in a way that Google’s going to recognize that and its going to serve it as a response to a voice search. There is really cool tool out there called Answer the public and one of the things I like to do is l like to put in a keyword find all the related terms also do that inside the SEM rush and in addition to that do that inside of Google and look at the Google related searches and just do same general keyword research and find all the different question that somebody’s looking to answer around that term and they create one massive resource around that where it’s basically like a question answer format and by doing that what happens is Google realizes that they see all those related answers to questions. They start serving that as a response to voice searches. Voice search really important make you sure you focus on it this year.
5. Acquire natural link through great content marketing
Don’t go out there and try to force external linking, use a weird vendor to get you links from a private blog network or anything like that. If you really doing great content marketing you are building the brand you are doing creative campaigns through social media the links are gonna come in naturally and that’s to go about it you know linking is kind of slowly getting less and less important its still important but it’s getting less and less important and i believe that trend is definitely gonna continue meaning that how important it is for ranking in Google. For right now it still is but just get those links by doing great PR. Helping out journalists get those links by pumping out great content and info graphics and data and video that people want to link to if you can do that its really gonna be much better for you. You have no risk you are gonna have more longevity for the site and you are gonna build a more sustainable online business model though search.
6. Make sure your website is on HTTPS
So you need to make sure your site’s secure, this is a quick point that I thing a lot of people know but make sure your site secure its actually really matters.
7. Keep working on your click through rates
Keep working on your click through rates on a weekly basis if you can make sure you are checking that inside the new Google search consul you can see your click through rates you can see the exact URLs and how many impressions you are getting and how many clicks you need to keepworking on that.
8. Use Schema.org
So my next item is use schema.org as much as is possible for your space. Definitely use the review schema.org so that people can see how great of a rating you have on your own site or that you pull over from another site. But all the different types of schema that you can add because it’s going to allow Google to better understand your website.
9. Keep building the size of your brand
My next item is keep building the size of your brand the more people that are searching for you the better off you are gonna rank so if you running YouTube videos and a whole bunch of people are seeing it and then Google your brand and then coming to your site that is goona help your rankings. If people are searching for something and then they see your listing inside of Google and they click on it because you have a stronger brand they have that brand recognition that’s gonna be helpful too. Keep running TV and Keep running radio or bring those things online and do branding boost through display ads no matter what keep building the brand use social media from these viral campaigns because the more people who are searching for your brand the higher you are gonna rank Google reallypicks up on that.
10. Keep a great site structure
So my next item is keep a great site structure this is so important if you have got that top level keyword all this supporting keywords all these others supporting keywords make you sure you are setting up a clear hierarchy of how they are linking to each other and they are pushing all the authority to each one of them and they are also cross linking to each other so that Google can crawl these things properly also be technically correct if you are using things like mobile sub domains and AMP and Angular all together that can really mess stuff up so make sure you have a technically correct website. One of the biggest mistakes that i see if we have a website that’s 100% technically correct and we are just adding content and building the brand those people are successful 99.9% of the time if you stuff breaking you have URLs changing you are using things like Angular and too much JAVA script and Google can pick it up you have got AMP, AMP isn’t chronicling properly and thing like that. That’s where you see big issues be technically correct have a good site structure make sure you have a clear foundation.
11. Make sure your content is unique
Okay so my next item is that when it come to international SEO Whether its English in a different country or it’s a different language in a different country or it’s a different language in your same county make sure the content is 100% unique. Don’t try to outsmart Google don’t try to put in a bunch of random fields and spin the text and just wrap it together with raffling tags and hope its gonna be okay that’s not gonna works invest in the translation invest in somebody who understand the language to really help your conversion rates if you do that you are gonna have a much bigger bang for your buck for the international SEO side its really the rightway to do it.
12. Use Google stories
So my next item is Google stories so Google creates Google stories if you have AMP on your website and now you can do these AMP stories inside Google stories on mobile that are even animated so there’s Instagram stories there’s Facebook stories and Google stories you can create a story inside of Google. It’s mostly on the side and it’s mostly for highly trafficked news website it’s definitely something you should be looking at so keep an eye on those stories because when Google releases features like that it can also result in a lot of traffics coming and publishers getting big traffic spikes not just publishing but also people doing content marketing
13. Keep working on your meta descriptions
So my next item is keep working on your meta description I can’t tell you how many time people they don’t even fill them in that’s the main thing that people look at in the search base your title and your mate description keep working that I know it sounds simple and trivial especially for this article but don’t forget about them
14. Use video as part of your content marketing
Video is gonna be big in 2018-2019 also in future and there is a lot of different ways to do it you can create a video you can it transcribed you can put it on your website you can optimize an image around it you can optimize the video and that can be a great way to do content marketing. Another way to do it would be if you have a really long form article you can create video one each of the sections put them on YouTube optimize them for YouTube get them right there and then embed them on the post to make it so it’s a longer post.
There is longer dwell time people find what they want more and it really starts humanizing the brand no matter what video is where it’s at right now I think you are seeing a lot of people merging in that direction because the attention span is getting a bit shorter text still matters still very important for ranking in Google but I strongly believe supplementary video in addition to text give you a lot more synergy so make sure that you are creating a video strategy for yourself and really working on that this year or future.
I can go about things to do for search engine optimization in 2019but at its core you really just need to have a great foundation create significant content optimized around specific terms do some PR do great branding have a general advertising strategy going on as well that is gonna allow you to attract link naturally throw some video in there to make sure that you are supplementing your content marketing you are getting better engagement you are humanizing the brand all these together are gonna result in getting where you want to go if you do this correctly there is zero reason why your traffic shouldn’t be up 20 to 150% this year depending on how hard you are pushing it.
What I have often seen is there’s holes in the bucket our of all the things that I just mentioned maybe there are three or four that really important that people aren’t doing correctly. Either way I wish you a ton of success this year or future with SEO in 2019 .
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