In this article we are toking about facebook marketing. Can facebook marketing grow our small business. When I first started using Facebook in 2009, I had never
predicted how effective the stage for businesses would be. There were days where Facebook was completely in existence,
a place for your friends (slightly inactive) update how their day is going on.
When used correctly, Facebook is likely to have a huge marketing asset for
small businesses.
However, the process of actually setting up a Facebook
marketing campaign can be confusing, because in fact there is almost too much
information. How do you know what is posting? How often should you post? Where
do you start?
This guide exists as an effort to simplify that process.
Here you will learn:
What to research before you start
How to Create a Facebook Page for
Your Business
How to raise your audience
How and when to post
How to track whether your marketing
campaign is successful or not
It may feel overwhelming, but after reading you should have
a clear understanding of the steps needed to create a Facebook marketing
campaign for your small business. So, let's start.
1.Facebook marketing : Paint a clear picture of your existing customer base and
target audience
Before diving into Facebook marketing, spend some time
getting a clear picture of your existing customer base, and establish the idea
of the ideal customer you want to target. To help understand who your customer
is, you will especially be able to create content tailored to them.
Facebook marketing : Knowing who your customers are
Knowing your customers, you want to do a little market
research. Who are your customers? What is their average age range, sex,
location? What do they like, what they hate, what are their interests? You've already done a lot to this lecture by the startup
process, but be sure to check it again before continuing. One of the biggest
mistakes you can make with your social media marketing has failed to take the
time to get to know your audience. The obvious meaning is that who you are and
how they are, it will be easy to create resonant content.
Facebook marketing : Creating an Ideal Customer
Apart from this, you want to spend some time with a user
personality, if you have not already done so during the process of running and
running your business. Ideally, the new Facebook marketing campaign that is
launching will bring new customers and fans. Knowing your existing customers
helps you to tailor your content accordingly, by creating a personality based
on your ideal customer, you can feel focused, targeted content aggregated and
unified.
2.Facebook marketing : Practical market research resource for Create Your
Business Facebook Page
To get started, you have to be ready to go to your page. You
need to take these steps before going into a better description of your
Facebook marketing strategy.
Facebook marketing :Setting up your page
First of all, you really have to set up your Facebook page,
if you have not done so already. For this, it is best to go straight to the source: Facebook
has information about how to set up your business's Facebook page with video
tutorials. This step is very easy and you should not take more than 10 minutes
to complete.
Facebook marketing :Add basic information
Do not even think about setting up your page and emptying
important areas! The first step in a solid Facebook marketing strategy for your
small business is to ensure that your Facebook page is expanded and complete.
You would like to do the following:
Complete your "section"
During this step, you can also
choose your unique domain (note that it can only be changed once!)
Upload a profile picture (your
storefront, product, employee, logo or similar)
Add relevant information about your
business for hours, places, and similar
Make a cover photo (if you are not working with a graphic
designer, I would recommend using canvas for it)
Customize your cover photo with call-to-action At this point, your Facebook page is functional and ready to
go, although there are still very bare bones. From here, you will actually move
on to create unique posts for your page and to create a strategy for followers.
You can also read your more article about grow social business :
- Grow your small business with facebook marketing 2019- Read now
- How to do marketing and method 2019 - Read more
- Free way to grow instagram followers instantly - Read more
- Five strategies to grow your business - Read more
3.Facebook marketing :Help your facebook page find the audience
So, your Facebook page is fully installed. Should you first
make the material, or try to find the audience?
Ideally, you will work together on this stage and the next
step-this is a bit of a chicken and egg position.
However, for the purposes of this guide, we will first focus
on finding your audience.
Facebook marketing :Tell your current customers about your Facebook page
This strategy is quite simple, but it is an important one.
To make sure your current customers interact with your new Facebook page.
Facebook marketing :Add "Like" button to your website
You would like to add these buttons to your existing
business website so that customers can "like" you on Facebook. Wired
has a guide on how to do this, and here's another one. You can also search for
adding social media buttons to your website.
Broadcast your new Facebook page to your new social
channels, and add it to your email signature.
Already have Twitter or Instagram account? Tell your
followers that you have just started a Facebook page, and can include a link to
your page.
If you're sending an email newsletter, then add a link with
your link (a link) your next Facebook page, or create especially a newsletter
to your clients know that you started a Facebook page.
If you run a brick-and-mortar store, place signs or small
fliers in your business
If you have that make you the physical location, find a
display, flyer or card that your page customers on Facebook and invite you to
"like". My article here will be a great resource on where to get the
best offline marketing content.
Be sure to keep these items in a dominant position, and
bring them to the attention of your customers. If you run a hair salon, for
example, you can hold while the customer payment can put a small stack of cards
at the reception desk, and you can also ask for them out of your receptionist.
Facebook marketing :Raise your audience base
Now that your current customers have found you on Facebook,
it is time to reach till now. To increase your Facebook audience, you will need to develop
a strong content strategy. Posting high quality content that your customers
want to see, will be important for making the following. We want to post to your Facebook page in the next step, but
here are some strategies that will help you grow your audience beyond your
existing customers.
Facebook marketing :Promote cross with other brands
Creating relationships with other local small businesses can
be a great way to get your page in front of a new page. By establishing
interpersonal relationships with any other local business, you get both new
exposures. Once you find a business to partner with, you can develop a
cross promotion strategy. Share each other's posts, refer to each other, or to
consider collaborating on a project (video series, an in-store event, or
similar). To continue our hair salon example in advance, perhaps the salon can
reach a boutique under a block with a similar customer base.
Facebook marketing :Encourage your employees to post about their Facebook page
Make sure everyone's personal account is connected on your
business's Facebook page. Ask your employees to add them to their workplace,
and perhaps share content sometimes from your business's Facebook page to their
timeline.
Facebook marketing :Add your email page to your email signature
You probably send countless work-related emails every day -
and your email signature provides valuable marketing real estate. You can take
advantage of this by adding a "Like" button to your signature, or a
link that takes readers directly to your Facebook page. Here's a guide from Outlook on how to add Facebook buttons
to your email signature, and here's one for Gmail.
Facebook marketing :Use Facebook ads to promote your page
If you are interested in payment marketing, then Facebook
will keep your page front and center for the prospective page using the
promotion of the promotion. You can visit Facebook's guide to promoting your
page for more information on how to set it up.
However, as long as you do not make the content even more on
your Facebook page, you will want to stop the promotion of paid advertising. We
will be back to the payment ad later in this guide.
4.Facebook marketing : Develop a Content Strategy
This is an important part: Creating content that will be
echoed with your audience, will help you get new followers, and they want to
follow your Facebook page and share what you post. This section will be broken into some different
subdivisions, because there is a lot involved.
Facebook marketing :Make a mix of different types of materials
To a lesser extent, the content you post will depend on what
type of business you are running. However, for the purposes of portraying some
things, we will be with the hair salon example.
Facebook marketing :Image-based content
The images are supreme, and there is absolutely no question
about it. In a study conducted in 2014, there were 87 percent interaction rates
in the post with images, with all other types of content receiving four percent
or less. So, plain and simple: you need to post images. But, what
kind of images should you post?
Let's use our hair salon as an example. They can post:
Great cuts and colors before and
after images
Photos of new products in stock
Share images where customers have tagged the business
(perhaps encouraging customers to upload photos and tag them after using
products or services?)
Images of staff members at work, or
fun pictures of employees with a small bio
Photos of events organized in the
salon
The Facebook page of the Boufant Salon shows different types
of photographs, examples include great cuts and colors made by their stylists.
Facebook marketing :Video content
Video content can be one of two ways - either you share
external content on your Facebook page, or you make your own. We will get to post your own video in later post (tune for
my upcoming article on using YouTube to sell your small business in the
market), but here some types of video content can be shared Which you can
share.
Facebook marketing :Share our hair salon:
Tutorial D and more from your favorite YouTube beauty guru
on how to make Bride, Update, A and more
Small video clips show a full color
or hair style,
Viral videos that resonate with
their particular audience and fit their brand image
Small clips of text, store updates, or other
"snackable" content
Posting updates on Facebook is slightly different when it is
contrary to your personal account for your business. While you will not post
personal updates, some small, text-driven content is still a smart part of your
posting strategy.
Here are some tips for small text updates from our hair
salon example:
Provide information about special
promotions or sales to post customers.
Post welcoming members of new employees (who, if the staff
member allows it, then they will also appear on their timeline!)
Funny post to answer customers (true
or false, blank in filling, and so on)
Information about the post or information that informs any
change in operating hours (it's not all fun and games when it comes to Facebook
content - do not forget this information!)
Facebook marketing :Links to long form blog content
If you have a blog, you will also want to share content from
your blog on Facebook. This will encourage customers to join you in different
places, and will drive traffic back to your blog. It goes without saying that I probably can not list all the
strategies for creating Facebook content in this article; Facebook is a social
media bahmoth, and lends itself to more variety of content than any other
platform.
The biggest piece of advice? Keep your content offerings
separate, and make sure that the content of your choice and the voice of your
audience is more in your voice (more in the sound of a minute).
Facebook marketing :Make a voice of voice tailored to your audience
If you have read any of our resources on branding, you will
know that creating a brand tone of voice is essential. However, if you are thinking of the impact of ending the
brand tone with your website, staff or product, think again. The sound of your
brand is equally important - if it comes to the presence of your social media,
then no more.
Think about your favorite brands. How do they sound? Now,
think about how hard it would be if it suddenly turned 180. For example, Take
Social Media and Viral Marketing Dear Old Spice: In recent years, Old Spice, its humorous images, videos, and
overall tone now, what if Old Spice suddenly changed its tune, and started
posting humorous updates on the history of its product, or deodorant? Fans will
be thrown into understanding. This is a stupid example, but depiction of the
importance of the voice of the voice.
The voice you use should be a reflection of your products
and services, your employees and company culture, and your customer base.
Creating a continuous brand tone can take some time, so make sure that you keep
it in mind while developing your content strategy.
5.Facebook marketing : Give your Facebook post strategically
Now that you know where to take your content strategy, we
will get better details on posting content on Facebook. You do not want to post randomly, especially when you have a
wealth of knowledge on how to get Facebook posts viewed by as many followers as
you can.
Facebook marketing :How often to post on facebook
Looking at the posting strategies of top brands, it has been
found that the average is a post per day, in which there is a sweet spot
anywhere between "adequate engagement" and "annoying"
anywhere in the range of five to 10 positions per week. In the case of posting several times per day, there is a
notable drop-off in the engagement after the first post, but it is not enough
to suggest that posting, say, two posts in one day is a bad idea. . However, it
is not necessary, it is not necessary.
After all, how often do you post, its strategy will depend
not only on industry data but also on your audience. Depending on your
business, you may find more success in posting many times a day - but you never
know until you strategically plan and track your results. We will know about
what is working and what is not in stage eight of this article.
Facebook marketing :Which time to post on Facebook
How many times to post on Facebook, to post to Facebook, to
some extent, will vary depending on your audience. After all, this can mean
that many times the posting starts, and which posts get the most engagement (in
the form of likes, comments and shares). It is important to keep this in mind because your viewers
will be slightly different from overall average. So, when your viewers on
Facebook are most active, pinching properly can provide you better service than
relying on current best practices.
However, there are some conclusions which can be a good
start for your business; For example, from 1 a.m. to 3 p.m. on Thursday and
Friday, there are more active time for businesses on Facebook. For a more detailed overview of the best time to post on
Facebook, see the above article, as well as this one by the hubspot, which
dives deep into the posting time by the forum.
6.Facebook marketing : Automate Your Facebook Posting
You may be sitting there thinking, "There is no way for
me to post an update and to play with different posting time, it will be time
to come to Facebook several times!" If this is the case or even if you just want to organize
your social media processes - it's time to look into automation. Essentially,
automating your Facebook posting means that you can create and schedule all
your Facebook posts at the same time, and they will post each week at the
selected time, without having to manually Must have to log in each day.
When it comes to posting automation, there are many options.
Here in BPLAN, we like COSSEUM and HubsPot. Your needs and budget, however,
will scale largely to determine which saas automation equipment you choose. You can read more about our favorite marketing tools here.
If you want to start free and want to upgrade later then consider this list of
free and open source marketing automation software products.
7. Jump into the world of Facebook ads (or not)
Facebook advertising, at one time, was a great strategy for
businesses; Whether they are still meaningful, there is a matter of
controversy. Generally, consensus appears that Facebook is a very
expensive tool for advertising advertising and an effective Facebook marketing
strategy is actually fine without them. Since there are so many free ways to
expand your audience and use Facebook to market your business, paying for
advertising on Facebook should be significantly lower on your priority list.
However, if you are interested in diving in the world of
Facebook ads, it is possible to achieve something over a very limited budget.
This article from buffer shows that $ 5 a day can produce a day, which acts as
a low starting point if you want to test a low cost Facebook advertising
campaign.
8.Facebook marketing : Track engagement metrics and refine your strategy as
needed
During the process of setting up your Facebook marketing
campaign, keep in mind that you can not set it and forget it. In order to
really take advantage of the marketing campaign, you should track important
metrics and have a clear understanding of what works and what does not.
This means what metrics you want to track is the Facebook
marketing campaign (Are you focusing on increasing the followers? Do you want
your post to be shared more? Do you try to like more per post Are you
interested in seeing how Facebook actually increases your leads, sales, etc.)
and then tracking how you are doing? Are. Start by understanding about social
metrics, determine which one you want to focus on, and find a tool that will
help you track.
Here on the BUplan, we use many different tools to track
social metrics, including True Social Metrics, Google Analytics, Buzzsumo, and
Sumom. Whatever you use will depend on your budget and needs. It is important to keep in mind that your Facebook marketing
strategy should be as effective as possible, it is important to know what you
are doing, and whether or not it is working. In this way, you can continue
refining and modifying your strategy to make it as effective as possible.
Clearly, the process of creating a Facebook marketing
campaign for your small business is quite involved. However, if you follow
these steps, track where you are successful (or not), and accordingly adjust
your plan, you will have a Facebook marketing strategy that brings customers
and a brand for your brand Strong social media helps in establishing
attendance.
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