Twitter Marketing Grow A Small Business Guide 2019

Twitter Marketing: A Small Business Guide

Nowadays, presence on social media is ac Twitter marketing requirement. When brands have social media presence, Twitter marketing is very easy to handle , they keep themselves in front of customers, and it is obvious that its effect really affects. It has been found that 46 percent of web users watch social media before purchasing, and on Twitter, 67 percent of Twitter users are more likely to buy from Twitter.

It is being said that setting up marketing strategies for Twitter can be challenging, especially as a small business. However, it requires a little planning, but it should not be a scary attempt. This guide will walk you through the process of creating a Twitter marketing strategy for your small business to increase your business reach, add to your branding efforts, and increase your business overall.

Get Now

1. Research your existing customer and target your ideal customer.

Before starting the process of setting up a Twitter account for your business, decide which ones you'll target. Who are your current customers? Who do you want to target with your marketing? Get a sense of demographic and psychological details on your customer base. This is essentially market research. By doing market research, by finding your target market, and creating user personality, you will be able to clearly understand who your current customers are, as well as paint a picture in which you want to join.

For the purposes of portraying this and many other points, let's create a fictitious business: Sunshine dessert, a boutique cupcake shop.

Twitter Marketing our Case Study Small Business: Imaginative Bakery Sunshine Dessert.

Sunshine dessert is located in an upcoming neighborhood, mostly in the population by young couples and professionals. Based on their market research, they have determined that most of their clients are women between the ages of 25-35, who earn an average of $ 60,000 annually, live within 10-mile radius, and marriage to children there is a possibility.

They can use this information to create personality, give it a name: Sally, 32-year-old project manager. He is married and lives in the neighborhood, and he has two small children. She enjoys herself and her children coming to the cupcake shop to buy a cure, and sometimes buys a box of cupcakes for the office or party.

Sunshine can give more information about sweet Sally (her hobbies, favorite stores, social media preferences - the details are endless), who will give them a clear idea of ​​who they are targeting with their Twitter content

2.Twitter Marketing: Set up your business Twitter account

Once you know that you are planning to target with your Twitter account, it's officially time to set it up. Creating your profile Creating Business Twitter Profile is very straightforward. Basically, Twitter has its own step-by-step guide on how to set up your profile, so be sure to check it out. To get started, just log on to Twitter, and sign up.

Twitter Marketing : Choose a username

Ideally, your username or Twitter handle should be the name of your business or it should change very closely. Try to handle Twitter as much as possible on your business name; For sunshine dessert, @SunshineSweets will be the ideal choice.

However, if the @Sunshine dessert was taken, then @Sunshine_Sweets, @SSweets, @SunSweets, and various similar iterations would be acceptable. You want your customers to find you easily and connect your business presence to your business. 

Twitter Marketing : Setting up your profile and header image

Your profile image should represent your business, whether it's a picture of your product, storefront or professional head shot.

Your header image offers a little more flexibility and it's a great place to display your offerings in more information. Twitter header images should be 1500 × 500 pixels, and you can read more about the process of adding your Twitter header here.

If you want to do a little bit more than uploading an existing image, canvas is also a great place to design your Twitter headers - they have a built-in template that allows you to create one as well as any other social Media will help you create images.

Twitter Marketing : Finding people to find

Depending on who will follow you on Twitter, to some extent, on your industry? For example, Sunshine desserts can follow other local businesses, major influences in the city, influential bakery accounts and other smugglers and their own customers in the food industry.

3.Twitter Marketing : Add Twitter Button to Your Website and Email Signature

The next step makes it easy for people to find your Twitter account. You can do this by adding a Twitter button to your website or blog and adding links to your Twitter profile (or just your Twitter handle) that you already have in any other social media account you already have. You can also add a Twitter button to your Twitter signature, a link to your account, or your email signature.

To add a button for your Twitter account to your website, see the Twitter's guide, and for more information (how to add more information to a button in your email signature), this article should help you.

4.Twitter Marketing : should be avoided. Tell your customers that you are on Twitter

In addition to adding a Twitter button to your website, you will want to know your current customers that you are on Twitter so that they can find you and follow them.

By sharing information about your new Twitter profile on your existing social sites, sending an email newsletter to your customers and making in-store signage’s to know customers individually.

For example, Sunshine Dessert can make a small, sweet card to appear on the checkout counter, which says: "We are on Twitter! Follow us @SunshineSweets!"

You can also give it an opportunity to develop the initial phase promotion strategy, and encourage your subscribers to follow you on Twitter by offering some kind of promotion. For sunshine dessert, it seems that customers are looking to tweet a specific tweet again to follow them and get 20 percent from their next purchase

You can also read your more article about grow social business :

1. Grow your small business with facebook marketing 2019- Read now
2. How to do marketing and method 2019 - Read more
3. Free way to grow instagram followers instantly - Read more
4. Five strategies to grow your business - Read more

5.Twitter Marketing : Start tweeting

Here's the time to get into the weeds and discuss that you are actually planning to post on your new Twitter account.

Like Facebook, Twitter is a platform where many types of content is promoted. A diverse content strategy is ideal and will help keep your Twitter presence interesting and engaging. Using the example of Sunshine Dessert, what kind of content you can post, let us know how each person might look.

Twitter Marketing : Updates about your brand

Obviously, Twitter acts as a great platform for updating your customers in any way about your business.

For example, Sunshine desserts can use Twitter to share information about upcoming special events or promotions, and can list information on time such as cupcake tastes of the day.

Twitter Marketing : Relevant articles

Another important aspect of marketing your business on twitter is establishing yourself as a state of rights in your industry. It involves sharing information related to your industry by tweeting articles, news stories, or other content from leaders of ideas.

If filled cupcakes are a new bakery trend, then Sunshine desserts can tweet an article that highlights this trend, perhaps with the mention that they even take such cupcakes!

Twitter Marketing : Photos of your store, business, or your product

Twitter is a great place to highlight your product or service, and a mix of both visual and written content is a great way to make your Twitter profile more interesting.

If you have an eye catchy product, posting photos of the product is a natural step. You can also highlight the product used by your product, post photos of any new list, and share photos of your business and employees. Naturally, Sunshine desserts can share photos of a doable cupcake regularly!

Twitter Marketing :Video

With photos, videos are a great type of content to share on Twitter. This does not mean that you need to launch Headfirst in Longing (though I'll later cover the article using YouTube to sell my small business in the market), but small clips give interest to your Twitter feed .

If Sunshine is filmed dessert, one clip from the clippers cooling up their bakers and decorating a cupcake, this would be a lovely couplet for their Twitter.

Twitter Marketing : Links to your long form blog content

Twitter is an ideal place to share links to the content you have, designed for other platforms, like any blog post you wrote for your blog. It presents the double task of driving your visitors back to your website, as well as gives you a status as an idea leader in your industry.

Twitter Marketing : Funny, newsworthy, or other tweeted content, if applicable

Retire lots of Twitter accounts to share regularly entertaining photos, GIFs, or tweets with your audience, which can develop a playful image (if done correctly).

If this kind of content is "branded" for you then you have to evaluate for yourself.

6.Twitter Marketing : Get a handle on the hashtag

It's a good idea to use hashtags to increase the visibility of your Twitter content, so it's important to have a clear understanding of how a hashtag works. Essentially, there is a word or phrase before the hashtag pound symbol (or if you speak British English then hash symbol!). Converts this selected word or phrase into a searchable link, which allows other people to find your post.

So, focus on determining what the hashtags are for your business and what content you are posting, and use them accordingly. To help you find such a hashtag cluster, sites like Hashtagig can benefit you, and to see if any of your content is fit, you may be able to see it.

For example, Sunshine can start with a sweet hashtag # Bakery, and type it in Hashatagif. They will also know that #food, #baking, #cakes, and #cupcakes are other related hashtags that they should take advantage of.

7.Twitter Marketing : Run traffic back to your site or in your shop

Creating a strong Twitter presence helps to strengthen your brand image overall, the ultimate goal of Twitter marketing is to help increase your business. At the end of the day, this means taking people back to your website or in your store, where they will buy your product or service.

This means that many of your content can be centered on building your brand image, one should take good action on your part of your audience, such as downloading eBooks, clicking on your site to buy a product Or come to your store.

What it looks like, of course, is quite different depending on your business. So, we will turn into Sunshine dessert again. While the bakery wants to establish itself as a stability in its community and wants to create content that displays its fun, young brand image, the ultimate goal is to encourage more customers to come to their shop and buy cupcakes. .

This means that in addition to sharing content from industry leaders and funnels, Sunshine desserts regularly visit customers and buy cupcakes, telling their hours, specializing in daily specialties, or even special As well as promoting the campaign for Twitter followers.

8.Twitter Marketing : Use Twitter Lists

As you continue to follow yourself, you will also focus on increasingly growing. When you follow different types of accounts on Twitter, you will expose yourself to large content which you can potentially share with your followers, countless networking opportunities and new potential customers.

As shown now, your account will start splitting itself into subsequent categories. Using Twitter's list feature, you can divide whatever you follow, which makes both your Twitter experience more systematic and can help some people to market some of your content.

For example, Sunshine can make a list of influences including dessert industries, such as Bon Appetit, NYT Food, or Magnolia Bakery. When they want to tweet a fun or useful article for their followers, they can easily mention this list. Not only that, but they could also have a personal list of their customers, where they could monitor the activity to gain a sense of customer habits, likes, wishes and general behavior.

Twitter lists are finally created by you. They are not a naturally market-focused tool, but they can be very good to organize your twitter feed, making it easy to source content and keep an eye on their customers and competition.

9.Twitter Marketing : Analyze what's working and what's not, and refine your strategy accordingly

It is important to know that for Twitter business strategy to be effective for your small business, you will continuously rectify the process. This means that once you know what type of content you want to create and want to put on Twitter, you should also prepare a plan to measure your success.

This means how effective different types of content are, what kind of tweets actually increase sales in order to keep track of. You find that when you thought that your customers would love the funny post you rate, they are actually more interested in photos of people using your product.

You will also want to keep track of the ways in which your Twitter marketing actually affects sales. Say Sunshine sweets decide to run promotions via Twitter, so that customers know that if they come in the afternoon and say a special phrase, they will get their purchase semi-closed. He is determined to track the efficacy of this promotion, so he closely monitors the sale and how many people used the afternoon phrases, to see if the promotion has been affected or not. Without monitoring it, they never knew how effective their Twitter marketing was (or ineffective).

Here in BPLAN, we currently use True Social Metrics and Google Analytics for most of our social media surveillance. It is also worth noting that Twitter allows you to see the analytics for your page, so check them too-you are sure to learn something valuable. You also want to see our articles, 20 marketing tools, every small business owner should try, for more marketing tools we like to use.

So, now you have a comprehensive overview of how to use Twitter to sell your small business in the market. While the world of Twitter Marketing is huge, after these steps you should set the way for a marketing strategy that works for your business.

Is there any area of ​​Twitter marketing that you want me to make more meat? I know (naturally) on twitter!